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Elections & Politics

New Radio Ad - One Week Before the Election Says “President Obama Has Things Heading in the Right Direction”

Contact: Planned Parenthood Action Fund Media Office, 212-261-4433

For Immediate Release: 10.31.12

New Radio Ad from Planned Parenthood Action Fund Drives Home Pro-Women’s Health Message and Support for President Obama in Key Battleground States

One Week Before the Election, Says “President Obama Has Things Heading in the Right Direction”

You can listen to the ad here.

WASHINGTON—Planned Parenthood Action Fund is out with a new radio ad today in key battleground states to drive home the group's pro-women’s health message and support for President Obama throughout the week leading into the election. The ad “Mitt Romney Completely Wrong For Women” is part of the Action Fund’s biggest-ever voter education and outreach program, undertaken in partnership with Planned Parenthood advocacy organizations across the country to make sure every woman understands the stark difference between Barack Obama and Mitt Romney when it comes to women’s health and economic security when they head to the polls on November 6. The Action Fund is the advocacy and political arm of Planned Parenthood Federation of America.

The 60-second radio ad will air in Colorado (Denver), Ohio (Columbus, Cleveland, and Toledo), and Virginia (Norfolk, Richmond, and Washington, DC) today through Election Day as part of an $853,000 buy.

You can listen to the ad here.

It highlights that Mitt Romney has yet to say whether he supports the Lilly Ledbetter Fair Pay Act, which guarantees women get paid the same amount of money for their work as men, his vow to overturn Roe v. Wade, which would end safe and legal abortion, and his promise to “get rid” of Planned Parenthood. The ad goes on to say that President Obama has “things headed in the right direction” and notes that he “stood up to insurance companies to make them cover birth control and to stop charging women more, simply because we’re women.”

According to an October 22 survey, seven out of 10 Americans believe that health insurance companies should cover the full cost of birth control, as required by the Affordable Care Act’s (ACA) birth control benefit. Mitt Romney has vowed to repeal the birth control benefit and the ACA if he is elected. More than three-quarters of Americans — including two out of three Republicans — think the government should continue to help low-income women access birth control, which is what Title X does — another program that Mitt Romney has vowed to eliminate.

According to an October 29 battleground tracking poll from Lake Research Partners, the gender gap is widening back out and women are returning in favor of President Obama. According to the poll, “Obama has increased his margin over Romney among women, as women have gone from supporting the President by six points last week (51 percent Obama to 45 percent Romney) to 11 points today (54 percent Obama to 43 percent Romney).”

In reference to Romney, the woman narrating the ad says, “I just don’t think Mitt Romney is looking out for us. Plus his views on women seem like they’re from the 1950s.” Later on, she says this about President Obama, “We're not there yet, but President Obama has things heading in the right direction.” The ad ends with “at the end of the day, I trust President Obama.”
 
“Women’s health is truly on the ballot this year and what we’re hearing from women across the country is that they have serious concerns about Mitt Romney’s dangerous agenda to end safe and legal abortion and end funding for Planned Parenthood preventive health services,” said Dawn Laguens, executive vice president of Planned Parenthood Action Fund. “These are not so-called ‘women’s issues’ – these are economic issues for millions of women and families, and their votes will reflect that on Election Day.”

The Romney/Ryan administration would:

  • overturn Roe v. Wade and end safe/legal abortion. 
  • hold sway over what abortion rights look like. According to the Washington Post, “The Supreme Court is certainly the only body that can overturn Roe v. Wade, the 1973 decision that legalized abortion. But that does not mean the president does not hold sway over what abortion rights look like in a wide variety of ways,” such as regulating Medicaid, passing federal abortion regulations, and appointing Supreme Court judges.
  • “get rid” of Planned Parenthood, which would deny women access to birth control and cancer screenings.
  • end the nation’s family planning program, which provides preventive care to nearly five million women, and cut off access to birth control for women who need it the most.
  • repeal the Affordable Care Act, undoing the greatest advance for women’s health in a generation, and cut off millions of women from no co-pay birth control and other preventive health services.
  • support “personhood” efforts, which have been rejected in MS, CO, and OK, and that could ban forms of birth control and IVF.

The script reads:

I’ve been giving my vote a lot of thought.
For me, it all comes down to who I can trust and who’s best for my family's finances?

And I just don’t think Mitt Romney is looking out for us.
Plus his views on women seem like they’re from the 1950s.
He won't say if he supports equal pay — that’s real money to us.
And he says he wants to overturn Roe v. Wade and get rid of Planned Parenthood – I know women who go to them for health care and affordable birth control.

We're not there yet, but President Obama has things heading in the right direction.
And he stood up to insurance companies to make them cover birth control and to stop charging women more, simply because we’re women.
At the end of the day, I trust President Obama. He’s got a plan, and he’s on our side. 

Disclaimer: Planned Parenthood Action Fund is responsible for the content of this advertising. Paid for by Planned Parenthood Action Fund, Women AreWatching dot org. Not authorized by any candidate or candidate committee.

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Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational and electoral activity, including voter education, grassroots organizing, and legislative advocacy.