The Election
Minnesota is the last state in the Midwest with a Democratic governor and 2018 is a year with an especially crowded ballot. Not since 1978 has Minnesota had both senate seats, all the constitutional offices including the governor’s seat, eight congressional offices, and the entire Minnesota House of Representatives, all on the ballot in November.
The Stakes
All around us, state legislatures and governor’s offices have eroded people’s most basic rights. With a supportive governor, Minnesota has been able to keep important protections in place. In 2018, we must elect another governor who will work for the people of Minnesota—not against them. That’s why we’re investing more than ever before in 2018.
The Action Fund
To meet the highest stakes in history head-on, the Action Fund anticipates investing $1.5-2 million thanks to the generous support of our donors. We are making this substantial investment–which is three times the size of our previous campaigns–to ensure Minnesotans can access health care, birth control, safe and legal abortion, and sex education.
Our Program
As trusted leaders in this movement, the Action Fund is uniquely prepared to play a deciding role in 2018. The voters most likely to stay home on Election Day in November are the exact voters we specialize in reaching–and we have the dollars and volunteers to reach them. Since the 2016 election, our ranks have swelled. Action Fund supporters have grown from 39,631 to 76,782 (93% increase) and Action Fund volunteers have grown from 415 to 1,205 (190% increase.)
Our work is focused on contacting the right people with the most effective messages to move them to vote for pro-reproductive health candidates. We’re using tried and true persuasion techniques including voter modeling, message testing, digital organizing technology, canvassing operations, and paid and earned media to shape the outcome of the midterm election in Minnesota.
Our Unique Role
Polls show two out of three women swing voters, and 81% of young women voters overall, trust Planned Parenthood Action Fund when speaking out on behalf of women’s health care. We have the political muscle and the grassroots momentum to protect reproductive rights in our region—and we’ve got the results to prove it. In the 2014 election, young women voters contacted by Planned Parenthood Action Fund were twenty points—or 40%—more likely to vote on Election Day.
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