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Watch “Your Voice”

Washington, DC – The November midterm elections are just six weeks away, and the stakes for reproductive freedom are higher than ever before. Today, Planned Parenthood Votes and Planned Parenthood Action Fund released “Your Voice,” a powerful video to rally and encourage voters to turn out at the polls and take control of their rights. The spot is produced by Girl Culture Films and directed by Karyn Kusama, an Emmy-nominated director best known for her work on the Showtime series “Yellowjackets” and films such as “Jennifer’s Body” and “Destroyer.” This is Kusama’s first-ever commercial spot.

The video features a young woman telling her mother she’s pregnant and has decided to get an abortion. News broadcasts from their television blasts in the background, with anchors announcing the midterm elections and politicians' plans to ban abortion. As the mother begins to articulate support for her daughter, suddenly the words of the politicians on TV begin to possess her — taking her voice — and she eerily tells her daughter that she, in fact, does not have the power to make decisions about her own body: Lawmakers will decide. Eventually the young woman snaps her mom back to reality, and boldly declares control of her future — affirming that the decision to have an abortion belongs to her — not politicians or anyone else. The spot will run on digital platforms, with additional versions to come in the upcoming weeks. 

Statement from Karyn Kusama: 

“It’s important that everyone understands how incredibly high the stakes are in this election. With Roe v Wade now overturned, anti-abortion politicians feel emboldened to control every part of our lives — our bodies, our voices, and our futures. As a filmmaker, it felt necessary for me to illustrate the ways in which the reckless decisions made by out-of-touch politicians will affect mothers, daughters, and families across the country if we don’t show up in force at the ballot box this November. It’s time for us all to take control and vote our voice.” 

Statement from Lauren Garcimonde-Fisher, Vice President, Brand & Culture Strategy, Planned Parenthood Votes and Planned Parenthood Action Fund:  

At Planned Parenthood Votes and Planned Parenthood Action Fund, we believe no one is free unless they’re able to control their own bodies, lives, and futures. That’s why we’ll do everything in our power to ensure voters send champions for sexual and reproductive health to office at every level of government. ‘Your Voice’ is a chilling reminder of everything that’s on the line in this election, and a call to action to voters who are ready to take back the power over their bodies and their lives. We’re honored to collaborate on this project with Karyn Kusama, an artistic visionary and long-time supporter of reproductive health and rights.”

The “Your Voice” video is part of “Take Control,” Planned Parenthood advocacy & political organizations’ largest ever electoral program. The $50 million program will help elect champions for sexual and reproductive health care and rights, including abortion, up and down the ballot and all across the country. The strategic investments will focus on states positioned to either ban or expand access to sexual and reproductive health care. 

Girl Culture Films served as the production partner for the spot, working closely with Planned Parenthood Votes and Planned Parenthood Action Fund from concept through delivery to help meet this moment of urgency. Kusama — who is known for her use of horror and other genre elements to drive storytelling — was a natural fit to direct the spot, and brought valuable creative input on everything from lighting choices to sound design to visual effects to help elevate the narrative. Girl Culture Films oversaw post-production by working closely with partners including The Mill, Cabin Editing Company, and CAYA Music & Sound to craft a spot that creatively and strategically speaks to key key audiences as the midterm elections approach.

CREDITS:

Production Company: Girl Culture Films

Director: Karyn Kusama 

Founder/Creative Director: Lauren Greenfield 

Founder/President: Frank Evers 

Managing Director: Tori Palmatier

Producer: Jessica Zerby

DP: Nicole Whitaker 

Line Producer: Sean Lyness

VFX: The Mill

Creative Director: Anne Trotman

Executive Producer: Jaz Rangokea, Amanda Libotte

Producer: Hayley Savage, Katharine Mulderry

Associate Producer: Jelena Savanovic

Shoot Supervisor: Betty Cameron

2D Lead Artist: Betty Cameron

2D Artist: Lucia Hill Barroso

Color: The Mill

Colorist: Ashley Woods

Color Producer: Kay Carpenter II

Color Assist: Rachel Kong

Editorial: Cabin Editing Company

Managing Partner: Carr Schilling

Executive Producer: Adam Becht

Head of Production: Liz Lydecker

Editor: Brian Meagher

Senior Producer: Esther Gonzalez

Sound Design & Original Music: CAYA Music & Sound

Partner/Executive Creative Director: Ben Einziger

Partner/Executive Producer: Kiki Einziger

Executive Producer: Becky Jungmann

Creative Director: Tim Adams

Sound Mix: Formosa Group

Mixer: John Bolen

Executive Producer: Lauren Cascio

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Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education.

Planned Parenthood Votes is an independent expenditure political committee registered with the Federal Election Commission.

Paid for by Planned Parenthood Action Fund and Planned Parenthood Votes, 123 William Street, NY NY 10038. Not authorized by any candidate or candidate’s committee.