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Two years after the end of Roe v. Wade, Planned Parenthood advocacy and political organizations plan a $40 million investment this election cycle

Washington, D.C. — Two years after the U.S. Supreme Court overturned Roe v. Wade and eliminated federal abortion rights, Planned Parenthood advocacy and political organizations announced they will spend $40 million during the 2024 election cycle. The “We Decide” program will make strategic investments to defend the White House and the Senate, take back the House, state legislatures, governor offices, and state supreme courts — as well as pass critical abortion rights ballot measures across the country and launch voter registration efforts.

Today, Planned Parenthood Votes also launched its 2024 electoral website. The site will serve as an information hub for voters to learn about Planned Parenthood Action Fund-endorsed candidates, key races, and ways to get involved with Planned Parenthood advocacy and political organizations during this cycle.

“We won’t let them win. For politicians like Donald Trump who oppose abortion, ending Roe v Wade was just a warm-up lap. They may try to downplay, spin, or outright lie about their records, but the end goal has always been full control of our bodies and our medical decisions. The 2024 election is our time to decide,” said Jenny Lawson, executive director, Planned Parenthood Votes. “Planned Parenthood advocacy and political organizations are fighting to elect abortion rights champions, up and down the ballot. At no point in pregnancy is a politician more qualified to make decisions about your health than you and your health care providers. We demand the power to decide what's best for our families, our bodies, our lives, and our futures. When we decide – we win.”

Planned Parenthood Votes and Planned Parenthood Action Fund plan to initially invest in eight target states: Arizona, Georgia, Montana, New Hampshire, New York, North Carolina, Pennsylvania, and Wisconsin. Local Planned Parenthood advocacy and political organizations in California, Florida, Michigan, Minnesota, Nevada, North Carolina, and Ohio will also run robust electoral campaigns. In sum, the program will reach voters through volunteer and paid canvassing; phone banking; and digital, TV, and mail advertising — continuing to capitalize on the growing support for abortion rights since the Supreme Court overturned Roe v Wade two years ago today.

When abortion is on the ballot, reproductive freedom wins. In the last two years since Roe v. Wade was overturned, abortion rights have remained undefeated at the ballot box. Poll after poll reaffirms voters’ support for abortion rights. A KFF poll found that 1 in 8 voters now say that abortion is the most important issue for their vote in the 2024 elections, and an NBC News poll found 43% of Americans rate abortion as a 10 on a 1-to-10 scale — meaning it's most important to them. The American people are clear: At no point in pregnancy should politicians’ personal opinions have a say in medical decisions that should be between our health care providers and our families.

We know that the path to reproductive justice depends on engaging and mobilizing Black communities, Latino communities, and young people. In addition to our year-round efforts to communicate and engage with communities of color and young people, Planned Parenthood advocacy and political organizations will run programs across Michigan, Ohio, Georgia, North Carolina, Pennsylvania, and Nevada that will recruit, train and mobilize Black, Latino, and youth volunteers to engage their communities around the election.

“With abortion banned or restricted in 21 states, and escalating attacks on birth control and IVF access, all the freedoms we've fought for are on the line this year. Planned Parenthood Votes is fighting for a future with full reproductive freedom for all — no matter who you are, where you live, and how much money you make,” added Lawson. “We’ll make sure lawmakers are unapologetic fighters for your right to control your own body — or we’ll vote them out.”


Planned Parenthood Votes is an independent expenditure political committee registered with the Federal Election Commission. 

Paid for by Planned Parenthood Votes, 123 William St, NY NY 10038. Not authorized by any candidate or candidate's committee.


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