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Main Takeaways

  • Hawaii voters are pro-choice and favorable toward Planned Parenthood, which is trusted and well-liked.
  • Voters want to see legislators support abortion and reproductive rights and ensure that everyone has access.   
  • It is strongest to talk about abortion and access to reproductive health care together.

Attitudes Toward People and Organizations

  • Views of Planned Parenthood are strongly positive and the organization enjoys the most intensely favorable views among people and entities tested. A majority (62 percent) of voters in the state are favorable toward Planned Parenthood (40% very favorable).
    • The most intensely positive views are seen among white voters (58% very favorable), those who rarely attend church services (57%), pro-choice voters (54%) and women (51%).
    • Just 16% of Hawaii voters have unfavorable views toward Planned Parenthood. No demographic group is more negative than positive.
  • Democratic actors are popular among voters statewide: Democrats in the state Legislature (+40 net positive), Congresswoman Gabbard (+35), Lt. Governor Green (+35), Senator Hirono (+31), and Governor Ige (+17). 
  • On the other hand, President Trump is not well-liked (-35 net favorable), and Republicans in the state Legislature are net-negative as well (-10). 
  • Very few voters know the Hawaii Family Forum (79% have no opinion or never heard of them).

Planned Parenthood

  • The image of Planned Parenthood in Hawaii is very favorable. A strong majority of voters believe preventive (73% yes, describes it), confidential (72%), informative (70%) and caring (70%) describes Planned Parenthood.
    • The second tier of positive descriptors voters associate with Planned Parenthood include trustworthy (63%), strong (59%), for everyone (57%), high quality (50%), expert (48%) and a leader (47%).
  • Voters are much less likely to attribute negative descriptors to Planned Parenthood.
    • Only 14% think low quality describes the group.
    • Being too political does carry some weight (35%), most strongly among Republicans (62%), men (43%), and Japanese voters (40%).
  • Women, Democrats, and pro-choice voters are much more likely to assess Planned Parenthood in positive terms.

Attitudes Toward Abortion

  • Sixty-one percent of voters identify themselves as pro-choice with 35% believing abortion should be legal and generally available and subject to only limited regulation and 26% who believe some regulation of abortion is necessary, although it should remain legal in many circumstances.
  • Thirty-three percent are anti-choice, with 26% who believe abortion should be legal only in the most extreme cases, and 7% who believe all abortion should be made illegal.
    • The subgroups most likely to be pro-choice include voters on Hawaii Island, Democrats, and college educated voters.
    • The subgroups most likely to be anti-choice include Republicans – though 36% of Republicans are pro-choice – and those who attend religious services often – though 35% are pro-choice.

Attitudes Toward Reproductive Health Care Options and Abortion

  • Voters intensely believe it is important that women have access to all of the reproductive health care options available, including abortion (85% see it as important; 68% very important).
  • Framing the issue as access to abortion services for everyone who wants it or needs it loses some reach and intensity, but still has strong support (78% important; 61% very important).
  • There is very strong support across most subgroups for ensuring access to services including abortion, but there is some drop-off across the board when access is not set within reproductive healthcare options more broadly. Even Democrats show a 10-point drop in intensity.


  • Among voters statewide, a woman’s freedom to plan her family is a near unanimously held belief. Freedom is a core value.
    • Women should have the freedom to plan if and when to have children – 93% agree, 86% strongly agree.
  • There is remarkably strong agreement with statements around sex education, economic well-being and stability, and birth control:
    • We should require sex education that covers healthy relationships and communication skills – 90% agree, 79% strongly agree
    • Reproductive health care is basic health care and having access to it is important for economic well-being and stability  – 91% agree, 75% strongly agree
    • Birth control is part of healthcare overall – 86% agree, 74% strongly agree
    • We need to guarantee access to birth control for all individuals in Hawaii – 86% agree, 73% strongly agree.
  • There is strong support for access to abortion services, but some voters drop off when these services are not situated within reproductive health care.
    • Every woman should have access to the full range of reproductive health care, including abortion – 81% agree, 65% strongly agree
    • Every woman should have access to abortion – 71% agree, 56% strongly agree.

Hawaii State Legislature Priorities

  • Few voters (17%) feel the state Legislature spends too much time defending a woman’s access to abortion. Views are mixed among the remaining voters, with close to one-third thinking the Legislature is not spending enough time on this issue (31%), about a quarter thinking it is about the right amount of time (26%), and about a quarter unsure (26%).
  • When the issue is framed as expanding access to abortion, over a third (35%) say the state Legislature is spending about the right amount of time, 16% say the legislature is too focused, 28% say it is not focused enough, and 22% are unsure.
  • Voters are split on their level of worry about the state Legislature in Hawaii limiting a woman’s access to abortion, but intensity is on the side of not being worried: 47% are worried with 21% very worried, 49% are not worried with 35% not worried at all.

Candidate Votes on Access to Abortion

  • Voters are more willing to punish a bad actor than reward a good actor.
  • A majority of voters (60%) in the state are less likely to vote for a candidate who voted to restrict access to abortion with nearly half (46%) saying they would be much less likely.
    • Unmarried women (62%), pro-choice voters (62%), college-educated women (61%), and Democratic women (58%) are most likely to say they would be much less likely to vote for this candidate.
  • There is substantial drop off on voters connecting their position to their vote when it is framed as a candidate who voted to expand access to abortion, with just under half (49% more likely; 29% much more likely) say they would be more likely to support this candidate.
    • College-educated women (46%), Democratic women (46%), and strong Democrats (43%) are most likely to say they would be much more likely to vote for this candidate.

Potential Bills

  • There is strong support for ensuring coverage for family planning services to all regardless of citizenship status. There is slightly less intensity, but still strong support for requiring insurers to cover reproductive care. The inclusion of the requirement for insurers to cover abortions causes some drop-off, but still nearly two-thirds favor it.
    • A law that would provide coverage for family planning services to everyone, regardless of citizenship status – 75% favor, 55% strongly favor
    • A law that would require insurers to cover comprehensive reproductive health care with no co-pays and on a non-discriminatory basis – 71% favor, 52% strongly favor
    • A law that would require insurers to cover comprehensive reproductive health care, including abortion, with no co-pays and on a non-discriminatory basis – 65% favor, 49% strongly favor
  • These top-tier bills are strong across demographic subgroups.



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