Planned Parenthood Affiliates of California Expands Statewide Campaign to Encourage Young Californians to Get Vaccinated
September 28, 2021
Brandon Richards, Director of Communications
On the Heels of President Biden’s National Announcement and California’s Recent Milestones, Planned Parenthood Affiliates of California Expands Digital Ads Promoting COVID-19 Vaccines to Young Adults
SACRMENTO—Planned Parenthood Affiliates of California (PPAC), following California Governor Gavin Newsom’s announcement that 80 percent of eligible Californians have received at least one dose of the COVID-19 vaccine, is expanding its bilingual digital ad campaign encouraging all Californians, especially younger adults, to get the COVID-19 shot.
“California has done an incredible job in partnering with community-based organizations, employers, and other networks to help increase vaccination rates across the state,” said Jodi Hicks, President and CEO of Planned Parenthood Affiliates of California. “We want to help get those impacted by medical barriers and misinformation vaccinated, which is why we’re excited to be expanding our online efforts targeted especially at younger adults.”
When originally launched in June, prior to the state’s reopening, the primary goal of the campaign was to reach Gen Z and younger Millennials, ages 17 to 35. The digital ads feature images of young adults engaged in activities that have largely been put on hold over the last year of the pandemic, activities that are now made more possible with vaccines. As a trusted health care provider, Planned Parenthood implores viewers in the ads to take the shot so that Californians can return to all the activities everyone has missed.
“The Biden Administration’s recent six-point plan is another step to ensuring that we end the COVID-19 pandemic and start protecting the hardest hit communities who need our help the most,” added Hicks. “Planned Parenthood operates more than 100 health centers across the state, often in the places that have been hardest hit by this pandemic, and we have an opportunity to continue advocating for equitable access to health care for everyone – including vaccines. As a trusted source in communities across the state, we want to be a resource where people can come for information they need to get the vaccine.”
The :15 and :30 second ads are running on Facebook, Instagram, YouTube, and Hulu and are in both English and Spanish. In addition, the digital ads and associated graphics are featured across social media platforms for PPAC, Planned Parenthood affiliates across the state, and partners and allies of the organization.
Funding for the ads has been generously provided by Together Toward Health, a program of the Public Health Institute, through funding from a group of philanthropic organizations. http://www.phi.org/.
The ads are running now and can be seen online here.
Planned Parenthood Affiliates of California (PPAC) is the state public policy office representing California’s seven separately incorporated Planned Parenthood affiliates. Through advocacy and electoral action, PPAC promotes sound public policy in areas of sexual and reproductive health care and sex education.