Go to Content Go to Navigation Go to Navigation Go to Site Search Homepage

Austin, TX — Planned Parenthood Texas Votes Board of Directors is proud to announce Dyana Limon-Mercado — a nonprofit leader and proven grassroots organizer -- has been appointed as the organization’s new Executive Director. Previously, Limon-Mercado served as the organization’s Deputy Director and led operations and programs since its founding in 2013. Under her leadership, the number of Planned Parenthood supporters in Texas has grown to 1 million.

“I am proud to announce Dyana Limon-Mercado as Planned Parenthood Texas Votes’ new Executive Director. Dyana comes from a family of changemakers, deeply rooted in Texas, and has fought for marginalized communities all of her life,”  said Michele P. Mullin, Board Chair of Planned Parenthood Texas Votes. “This year is one of our most critical opportunities to take back power and protect reproductive health and rights in Texas for years to come. On behalf of the entire Board, I am confident that Dyana and her team will help our champions win in 2020 and beyond.” 

PPTV is currently organizing in local communities across the state to engage and activate historically disenfranchised populations, including young people, people of color and women, to make their voices heard at the ballot box. The organization is also doing census outreach in neighborhoods close to Planned Parenthood health centers and working to turn out supporters to redistricting hearings across the state. 

In the lead up to November, PPTV has launched an ambitious campaign to help elect more reproductive health defenders to the Texas Legislature and win a pro-choice majority in the Texas House. Limon-Mercado is spearheading efforts to pick up at least another 9 House seats and 2 Senate seats in favor of elected officials who will protect our health and rights, no matter what. 

“Extremist Texas politicians have relentlessly attacked our reproductive health and rights for more than a decade -- and the current environment of activism and holding powerful people accountable makes this year ripe for real, meaningful change,” said Dyana Limon-Mercado, Executive Director of Planned Parenthood Texas Votes. “My own reproductive health experience — including seeking an abortion, experiencing miscarriage, and having children -- is similar to so many people that I know. Like many women and Texans, this fight is personal. And I am beyond honored and grateful for the opportunity to lead in this movement, at a critical moment in our state’s politics and alongside movement leaders I respect and admire.”

Planned Parenthood leadership in Texas shared the following statements on Limon-Mercado’s appointment to Executive Director.  

Statement from Aimee Cunningham, founding Board Chair of PPTV and current Chair, Planned Parenthood Federation Board of Directors* 
“Dyana is one of the most talented political operatives in Texas. I've worked with her for almost 10 years; she knows how to inspire, activate, mobilize, and turn out voters in every part of the state. I'm just thrilled she is stepping into this role as Executive Director at Planned Parenthood Texas Votes, and I know she is the right person to lead us to victory in 2020 and beyond.”

Statement from Ken Lambrecht, PPTV Board Member and President & CEO, Planned Parenthood of Greater Texas*
“Planned Parenthood has an 85 plus year commitment to standing up for Texans’ access to trusted reproductive healthcare and education. With Dyana’s skilled leadership, Planned Parenthood Texas Votes will advocate for the rights of Texans to build a healthier future.  I have every confidence in Dyana’s ability to lead our statewide advocacy work as we work toward a healthier Texas.” 

Statement from Melaney A. Linton, PPTV Board Member and President & CEO, Planned Parenthood Gulf Coast* 
“Dyana is a proven political strategist and respected community organizer with deep Texas roots. As Planned Parenthood looks toward our future, I know that Dyana is the leader we need. I have no doubt that with her leadership we will harness the power of more than one million Planned Parenthood supporters to build a Texas in which all people have access to the health care and sexual health information they need.”

Statement from Jeffrey Hons, President & CEO, Planned Parenthood South Texas*
“We rely on Planned Parenthood Texas Votes (PPTV) to flex its advocacy muscle to advance Planned Parenthood’s mission. We are thrilled to see Dyana officially take the reins of PPTV. Dyana knows the political landscape of Texas very well and has fought tirelessly for Texas women and their families over the last seven years. We’re excited to stand with her on the front lines of this fight for reproductive rights and justice.” 

Prior to joining Planned Parenthood Texas Votes, Limon-Mercado worked in city government, the state legislature and for Annie’s List, a political action committee dedicated to electing pro-choice women in Texas. 

*Titles for informational purposes only.


Planned Parenthood Texas Votes (PPTV) is the nonpartisan policy, advocacy and political arm for the Planned Parenthood affiliates in Texas.



This website uses cookies

Planned Parenthood cares about your data privacy. We and our third-party vendors use cookies and other tools to collect, store, monitor, and analyze information about your interaction with our site to improve performance, analyze your use of our sites and assist in our marketing efforts. You may opt out of the use of these cookies and other tools at any time by visiting Cookie Settings. By clicking “Allow All Cookies” you consent to our collection and use of such data, and our Terms of Use. For more information, see our Privacy Notice.

Cookie Settings

Planned Parenthood cares about your data privacy. We and our third-party vendors, use cookies, pixels, and other tracking technologies to collect, store, monitor, and process certain information about you when you access and use our services, read our emails, or otherwise engage with us. The information collected might relate to you, your preferences, or your device. We use that information to make the site work, analyze performance and traffic on our website, to provide a more personalized web experience, and assist in our marketing efforts. We also share information with our social media, advertising, and analytics partners. You can change your default settings according to your preference. You cannot opt-out of our Necessary Cookies as they are deployed to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information, please see our Privacy Notice.



We use online advertising to promote our mission and help constituents find our services. Marketing pixels help us measure the success of our campaigns.



We use qualitative data, including session replay, to learn about your user experience and improve our products and services.



We use web analytics to help us understand user engagement with our website, trends, and overall reach of our products.