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IN SIX-FIGURE AD CAMPAIGN, PLANNED PARENTHOOD VIRGINIA PAC REMINDS VOTERS “ABORTION RIGHTS ARE UNDER ATTACK”

For Immediate Release: Oct. 22, 2021 (Updated: Oct. 22, 2021, 5:23 p.m.)


 With less than two weeks before the Virginia general election, Planned Parenthood Virginia PAC has launched a final six-figure paid advertising push to get out the vote for reproductive rights champions. The ads will be instrumental in the effort to elect gubernatorial candidate Terry McAuliffe, who leads a pro-reproductive health access ticket for the state’s highest offices that also includes Del. Haya Ayala for Lieutenant Governor, Attorney General Mark Herring, and a number of candidates for House of Delegates.

In the get out the vote ads, voters are reminded: abortion rights are under attack nationwide, and Virginia could be next. That’s why Virginians need leaders like McAuliffe, Ayala, Herring, and the over 70 PPAV-endorsed candidates for House of Delegates fighting for their rights in Richmond.

Each has pledged to support reproductive freedom for Virginians, including access to safe, legal abortion. PP VA PAC ads running on social media platforms will reach over 600,000 Virginia voters in the final days of the campaign, urging them to cast their ballots before polls close on November 2.

Statement from Jamie Lockhart, executive director, Planned Parenthood Advocates of Virginia:

“Virginians deserve leaders who will stand up for our right to control our own bodies, lives, and futures. But we won’t get those leaders if people don’t show up at the polls. That’s why Planned Parenthood Virginia PAC will reach hundreds of thousands of Virginians before polls close on November 2 to ensure we send reproductive health champions Terry McAuliffe, Haya Ayala, Mark Herring, and more to office. Given the threats we’ve seen to abortion access in Virginia and across the country, there’s too much at stake for anyone to sit this election out.”

Planned Parenthood Virginia PAC’s latest ad campaign closes months of work in support of McAuliffe and other pro-reproductive rights candidates. Throughout the 2021 election cycle, Planned Parenthood Virginia PAC is on track to spend over $1,680,000 on an electoral program consisting of digital advertising, mail, direct candidate support, and field programs, lending critical power to campaigns up and down the ticket. The new digital ads will run through election day, November 2.

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Planned Parenthood Advocates of Virginia (PPAV) is a statewide advocacy organization whose mission is to preserve and broaden access to reproductive health care through legislation, public education, electoral activity and litigation in the Commonwealth of Virginia. PPAV works to ensure that individuals and families have the freedom, information, and ability to make their own informed reproductive choices.

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