Go to Content Go to Navigation Go to Navigation Go to Site Search Homepage

 With less than two weeks before the Virginia general election, Planned Parenthood Virginia PAC has launched a final six-figure paid advertising push to get out the vote for reproductive rights champions. The ads will be instrumental in the effort to elect gubernatorial candidate Terry McAuliffe, who leads a pro-reproductive health access ticket for the state’s highest offices that also includes Del. Haya Ayala for Lieutenant Governor, Attorney General Mark Herring, and a number of candidates for House of Delegates.

In the get out the vote ads, voters are reminded: abortion rights are under attack nationwide, and Virginia could be next. That’s why Virginians need leaders like McAuliffe, Ayala, Herring, and the over 70 PPAV-endorsed candidates for House of Delegates fighting for their rights in Richmond.

Each has pledged to support reproductive freedom for Virginians, including access to safe, legal abortion. PP VA PAC ads running on social media platforms will reach over 600,000 Virginia voters in the final days of the campaign, urging them to cast their ballots before polls close on November 2.

Statement from Jamie Lockhart, executive director, Planned Parenthood Advocates of Virginia:

“Virginians deserve leaders who will stand up for our right to control our own bodies, lives, and futures. But we won’t get those leaders if people don’t show up at the polls. That’s why Planned Parenthood Virginia PAC will reach hundreds of thousands of Virginians before polls close on November 2 to ensure we send reproductive health champions Terry McAuliffe, Haya Ayala, Mark Herring, and more to office. Given the threats we’ve seen to abortion access in Virginia and across the country, there’s too much at stake for anyone to sit this election out.”

Planned Parenthood Virginia PAC’s latest ad campaign closes months of work in support of McAuliffe and other pro-reproductive rights candidates. Throughout the 2021 election cycle, Planned Parenthood Virginia PAC is on track to spend over $1,680,000 on an electoral program consisting of digital advertising, mail, direct candidate support, and field programs, lending critical power to campaigns up and down the ticket. The new digital ads will run through election day, November 2.


This website uses cookies

Planned Parenthood cares about your data privacy. We and our third-party vendors use cookies and other tools to collect, store, monitor, and analyze information about your interaction with our site to improve performance, analyze your use of our sites and assist in our marketing efforts. You may opt out of the use of these cookies and other tools at any time by visiting Cookie Settings. By clicking “Allow All Cookies” you consent to our collection and use of such data, and our Terms of Use. For more information, see our Privacy Notice.

Cookie Settings

Planned Parenthood cares about your data privacy. We and our third-party vendors, use cookies, pixels, and other tracking technologies to collect, store, monitor, and process certain information about you when you access and use our services, read our emails, or otherwise engage with us. The information collected might relate to you, your preferences, or your device. We use that information to make the site work, analyze performance and traffic on our website, to provide a more personalized web experience, and assist in our marketing efforts. We also share information with our social media, advertising, and analytics partners. You can change your default settings according to your preference. You cannot opt-out of our Necessary Cookies as they are deployed to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information, please see our Privacy Notice.



We use online advertising to promote our mission and help constituents find our services. Marketing pixels help us measure the success of our campaigns.



We use qualitative data, including session replay, to learn about your user experience and improve our products and services.



We use web analytics to help us understand user engagement with our website, trends, and overall reach of our products.