Go to Content Go to Navigation Go to Navigation Go to Site Search Homepage

The Planned Parenthood Action Fund today launched a new TV ad, highlighting Sen. John McCain's inability to answer when asked whether he supports insurance coverage of birth control.

Watch new ad.


The TV ad is part of the Planned Parenthood Action Fund's "kNOw McCain" campaign to educate voters about John McCain's anti-choice and anti-women's health care record.

"John McCain is out of touch when it comes to women's health care," said Cecile Richards, president of the Planned Parenthood Action Fund. "Birth control is basic health care for women. But, John McCain ducked a straightforward question about whether he thinks insurance companies should cover birth control, like they do Viagra."

The ad shows widely aired footage from last week of John McCain struggling to answer a basic question: did he have an opinion on whether it was unfair that health insurance companies cover Viagra, but not birth control.

"The more women know about McCain, they more they see that John McCain is out of touch on women's health care," said Richards. "This ad is a powerful visual showing women that John McCain has no answer when it comes to protecting women's health."

The Planned Parenthood Action Fund is targeting women and women influencers, women who are influential voices in their community, with this ad, buying spots that are popular with women viewers.

The TV ad will air on the season premiere of Project Runway, one of Bravo TV's highest rated shows; Lifetime's top-rated show, Army Wives, as well as The Oprah Winfrey Show in select markets. The TV ad will air in key battleground states, including Colorado, Iowa, Minnesota, New Mexico, Ohio, and Wisconsin, as well as Washington, DC.

In the U.S. Senate, McCain has twice voted NO on contraceptive equity.

In 2003, McCain voted NO on the Murray/Reid Amendment (S.Amdt 258 to S. 3, vote 45, 3/11/03), which would have improved the availability of contraceptives for women and required insurance coverage of prescription birth control if the insurance companies covered other prescriptions.

In 2005, McCain voted NO on the Clinton/Reid amendment to FY'06 Budget Resolution (S. Amdt 244 to S.Con.Res.18, 3/17/05). It included a requirement for contraceptive equity in health insurance plans.

Birth control is basic health care. According to the Guttmacher Institute, "Nearly all sexually active females (98 percent in 2002) have used at least one method of birth control."

In addition, Guttmacher also reports that women of childbearing age spend 68 percent more in out-of-pocket health care costs than men, in part because of reproductive health-related supplies and services.
According to legislation filed by Sen. Murray, "private insurance provides extremely limited coverage of contraceptives: half of traditional indemnity plans and preferred provider organizations, 20 percent of point-of-service networks, and 7 percent of health maintenance organizations cover no contraceptive methods other than sterilization." (S.Amdt 258 to S. 3, vote 45, 3/11/03)

Read the full transcript of Sen. McCain's exchange with a reporter on this issue.


This website uses cookies

Planned Parenthood cares about your data privacy. We and our third-party vendors use cookies and other tools to collect, store, monitor, and analyze information about your interaction with our site to improve performance, analyze your use of our sites and assist in our marketing efforts. You may opt out of the use of these cookies and other tools at any time by visiting Cookie Settings. By clicking “Allow All Cookies” you consent to our collection and use of such data, and our Terms of Use. For more information, see our Privacy Notice.

Cookie Settings

Planned Parenthood cares about your data privacy. We and our third-party vendors, use cookies, pixels, and other tracking technologies to collect, store, monitor, and process certain information about you when you access and use our services, read our emails, or otherwise engage with us. The information collected might relate to you, your preferences, or your device. We use that information to make the site work, analyze performance and traffic on our website, to provide a more personalized web experience, and assist in our marketing efforts. We also share information with our social media, advertising, and analytics partners. You can change your default settings according to your preference. You cannot opt-out of our Necessary Cookies as they are deployed to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information, please see our Privacy Notice.



We use online advertising to promote our mission and help constituents find our services. Marketing pixels help us measure the success of our campaigns.



We use qualitative data, including session replay, to learn about your user experience and improve our products and services.



We use web analytics to help us understand user engagement with our website, trends, and overall reach of our products.