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Planned Parenthood Action Fund Launches “Don’t Be Fooled” Campaign to Educate Connecticut Voters about McMahon’s Dangerous Agenda for Women

Part of Growing Effort to Help Elect Pro-Women’s Health Candidate Rep. Chris Murphy to U.S. Senate

Three-Part Mail Campaign Targeting 153,000 Households

WASHINGTON — Planned Parenthood Action Fund launches it’s “Don’t Be Fooled” campaign in Connecticut today with its first mailer in a series of three highlighting Linda McMahon’s record on issues of importance to women, women’s health, and women’s economic security. The mailers are part of a growing effort to help elect pro-women’s health candidate Rep. Chris Murphy to the U.S. Senate and comes on the heels of a widening gender gap between the candidates.

The first mailer, “Don’t Be Fooled,” hit mailboxes today and targets women voters in 153,000 households. It highlights what the group calls the “troubling truth about Linda McMahon,” including her support of the Blunt amendment, which would allow bosses to refuse coverage of birth control in their health insurance plans, her position to allow hospitals to deny emergency contraception access to rape survivors, and her role depicting the exploitation of women as the president of WWE. The second and third mailers will drop sometime before the end of the month and feature women voters discussing why Linda McMahon is wrong for Connecticut women.

You can view the first mailer, “Don’t Be Fooled,” here.

You can view the second and third mailers here; and here.

The group also announced today that it will target the same demographic of voters with two rounds of persuasion calls.

“Linda McMahon’s claim that she is a ‘pro-choice’ candidate is simply untrue,” said Dawn Laguens, executive vice president of Planned Parenthood Action Fund. “The more women learn about Linda McMahon’s record and positions on women’s health, the more appalled they are. Politics has no place in a woman’s personal medical decisions. Women voters in Connecticut believe that, and in November their votes will reflect it.”

Recently, McMahon told the editorial board at the Hartford Courant that she thought Catholic hospitals should be able to deny emergency birth control to rape survivors. According to recent polling, “Murphy’s narrow lead is buoyed by his growing edge among women voters, with 50 percent saying they support him and 32 percent backing McMahon. Murphy’s lead is even more significant among college-educated women, where he holds a 55 to 28 percent edge.”


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