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Making Direct Contact with 
Undecided Women Voters in Swing States

Washington, DC — The Planned Parenthood Action Fund today launched an aggressive voter mobilization program to educate undecided voters in key states across the country about the stark differences in the candidates’ positions on women’s health and women’s rights. The voter mobilization program will run through the two and a half weeks leading up to the election.

The One Million Strong voter mobilization program will target more than one million undecided women voters in swing states with a multi-pronged voter contact effort that includes phone banking, a mail program, and door-to-door canvassing.

“Women trust Planned Parenthood Action Fund in a significant way when it comes to information about the election,” said Cecile Richards, president of the Planned Parenthood Action Fund. “That’s why we have thousands of volunteers connecting directly with undecided voters to inform them that John McCain is out of touch when it comes to women’s health, and Barack Obama is a proven champion of women’s health.”


Planned Parenthood Action Fund and local action organization volunteers are taking advantage of the latest technology to place more efficient and successful calls. Using an automated phone banking system, volunteers can complete four times as many calls compared to traditional phone banking.  


Planned Parenthood Action Fund has an aggressive six-piece mail program that targets undecided women voters who are concerned about women’s health. Mail pieces highlight McCain’s 125 votes against women’s health, his zero rating from Planned Parenthood, his out-of-touch record on women’s health, and his health care plan that is worse for women. 


Planned Parenthood action organizations have mobilized thousands of volunteers across the country to go door-to-door and have personal one-on-one conversations with undecided voters. A direct, one-on-one conversation is one of the most effective methods to convey election information.

The One Million Strong Campaign will target undecided women voters in the following swing states: Florida, Michigan, Minnesota, Missouri, Nevada, New Hampshire, Ohio, Oregon, Pennsylvania, Virginia, and Wisconsin. Volunteers from non-swing states will also be involved, calling undecided voters in swing states, and travelling to swing states to canvass. This weekend, more than 300 volunteers from New York will travel to Philadelphia to canvass undecided voters. And volunteers from Massachusetts and Connecticut will canvass in New Hampshire.

Click HERE for list of voter mobilization events.

The One Million Strong voter mobilization program is the final piece of Planned Parenthood Action Fund’s yearlong effort to sign up, educate, and turn out pro-choice and pro-women’s health care voters. Throughout the year, the campaign has hosted a variety of grassroots events throughout the country, including house parties and visibility events. In addition, the One Million Strong Campaign has an aggressive communications component, including TV ads and online activities that have reached millions of voters.

On Election Day, the One Million Strong Campaign will turn out more than one million pro-choice and pro-women’s health care voters.


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