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Planned Parenthood Action Fund Runs Biggest-Ever Effort in Key Battleground States to Get Out the Vote for Women’s Health

Boots on the Ground in 22 States;
Phone Banking Operations in 24

WASHINGTON — Planned Parenthood Action Fund is joining Planned Parenthood advocacy organizations and volunteers across the country in its biggest-ever Get Out the Vote effort to help elect pro-women’s health candidates. Over the weekend and through Tuesday, the organizations are running neighborhood canvasses in 22 states and phone banking operations in 24. For GOTV weekend alone (Saturday-Tuesday), the groups are estimating that they’ll make over 845,000 calls, knock on over 100,000 doors, and organize over 2,000 volunteers in key states including Virginia, Ohio, Montana, Colorado, New Hampshire and Pennsylvania. The Action Fund has also been running a series of digital GOTV ads, and local Planned Parenthood c4 advocacy organizations and volunteers have been handing out wallet cards with details on the Planned Parenthood Action Fund online Voter Guide.

Planned Parenthood Action Fund is also leveraging the power of social media to get out the vote with a new Facebook tool which allows members of the Action Fund’s wider social network to encourage their family and friends to vote.

“We know that women will decide tomorrow’s election. Throughout this campaign, we’ve been working to educate them about what’s at stake in this election for their health and their family’s economic security. Now, with the help of thousands of supporters and volunteers across the country, we’re working to make sure women go to the polls,” said Dawn Laguens, executive vice president of Planned Parenthood Action Fund.

Last Monday, Planned Parenthood Action Fund released a new video “Yes We Plan” in which multi-Grammy-Award-winning singer/songwriter Mary J. Blige, Emmy Award-winning actor Julianne Moore and legendary recording artist Q-Tip call on voters nationwide to stand up for and protect women’s health by re-electing President Barack Obama on November 6. CBS’ The Insider premiered the video and celebrities including Elizabeth Banks, Kate Walsh, Aisha Tyler and Felicity Huffman have shown their support on twitter — with Huffman tweeting that the video brought tears to her eyes. Supporters are taking the “Yes I Plan to Vote” pledge at www.yesweplan.org.

The Action Fund also rolled out a million-dollar radio ad buy last week in Ohio, Virginia, Colorado and Pennsylvania — key states where the women’s vote will make the difference. The 60-second radio ad, “Mitt Romney Completely Wrong For Women,” will air through November 6 and says that Mitt Romney’s “views on women seem like they’re from the 1950s” — highlighting that Mitt Romney has yet to say whether he supports the Lilly Ledbetter Fair Pay Act, his vow to overturn Roe v. Wade, and his promise to “get rid” of Planned Parenthood. The ad goes on to say that President Obama has “things headed in the right direction” and notes that he “stood up to insurance companies to make them cover birth control and to stop charging women more, simply because we’re women.”


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