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Planned Parenthood Votes’ $70,000 radio ad buy includes two radio ads –– “Elisha” and “Our Families”–– that will play on Spanish and English language radio stations in Las Vegas and Reno over the next two weeks.

Earlier this spring, America’s PAC, a super PAC supporting Nevada Republican Senate Candidate Joe Heck, went on-air with a series of offensive ads targeting the Latino community and Black community withrace-baiting Spanish language radio ads demonizing reproductive health care and implying Black and Latina women can’t make their own health care decisions.

Statement from Raquel Cruz-Juarez, Organizer, Nevada Advocates for Planned Parenthood Affiliates:

“Joe Heck cannot win Nevada by race-baiting. That’s why Planned Parenthood Votes is making sure all Nevadans know the real Joe Heck: someone who doesn’t respect Latina and Black women, and doesn’t think we’re capable of making our own health care decisions.

“Latinas and Black women are less likely to be able to access the care they need. Black women are most likely to die from breast and cervical cancer and breast cancer is the leading cause of cancer death among Latinas. Yet, Joe Heck is voting to cut access to health care, and reduce access to important preventive care at Planned Parenthood. Nevada needs someone who cares about our families and our future, someone like Democratic candidate Catherine Cortez Masto.”

 The Planned Parenthood Action Fund endorsed Catherine Cortez Masto who has a strong record of standing up for Nevada women and girls, and tackling issues like sex trafficking and violence against women head-on as Nevada’s Attorney General. She has been steadfast in her opposition to discriminatory policies against LGBT individuals.

 The radio ad buy includes two radio ads that will be running in Las Vegas and Reno. Below are the scripts of the ads and links to the audio.


“Elisha”- Script

My name is Elisha.

I’m studying to be a doctor, and I volunteer with Planned Parenthood.

There’s this guy Joe Heck running for Senate.

His out of town friends are running an offensive and racist ad, implying that women like me can’t make our own health decisions.

And it’s not just an ad. Joe Heck has voted over and over to let insurance companies deny us coverage for mammograms, cancer screenings, and preventive care.

Even though Black women like me are more likely to die from breast cancer, and less likely to get the treatment we need.

Joe Heck even wants to tell me I can’t go to Planned Parenthood.

I’m working to make sure our community stays healthy.

But Joe Heck doesn’t trust us to decide what’s best for ourselves or our families. And that’s why we can’t trust Joe Heck.

Our Families- Script

 We all want our families to have a better life

·      Todos queremos que nuestras familias tengan una vida mejor

 That’s why we work hard everyday for them

·      Por eso trabajamos duro por ellos

 But that’s not enough

·      Pero eso no es suficiente

 It’s also important that we vote to protect those opportunities

·      Tambien es importante que votemos para proteger esas oportunidades

 That’s why I’m voting to protect us from Republican Joe Heck

·      Por eso votaré para protegernos del Republicano Joe Heck

 Joe Heck’s friends are running a racist and offensive ad

·      Los amigos de Joe Heck crearon un comercial ofensivo y racista

 That implies women can’t make their own decisions about healthcare

·      Insinuando que las mujeres no podemos decidir sobre nuestros servicios de salud – servicios médicos

 And it’s not just a radio ad

·      Y no solo es un comercial

 Joe Heck wants to stop women from getting care at Planned Parenthood

·      Joe Heck quiere evitar que las mujeres recibamos atención médica en Planned Parenthood

 Joe Heck has voted for immigration laws that would destroy families

·      Joe Heck ha votado (por) leyes de inmigración  que destruirían familias

 And Joe Heck supports Donald Trump

·      Y Joe Heck apoya a Donald Trump

 That’s why I’m voting for Catherine Cortez Masto

·      Por eso, votaré por Catherine Cortez Masto

 Who would be the first Latina senator in United States History

·      Quien seria la primera senadora Latina en la Historia de Estados Unidos.

 Who understands us..

·      Que nos entiende …

 And who will fight for our families

·      Y que va a luchar por nuestras familias

 Background: Joe Heck is dangerous for Nevada women


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