Washington D.C. — Today, Planned Parenthood Votes announces a robust, five-figure ad buy that targets Virginia’s Congressional District 10 race. The digital buy includes both pre-roll video and social ads that highlight how dangerous Barbara Comstock is for Virginia women. Barbara Comstock has voted five times to block access to birth control and cancer screenings at Planned Parenthood health centers and has said she would overturn Roe v. Wade. The $50,000 in digital ads will run as pre-roll, banner ads and social media ads through election day. The digital buy is coupled with a $40,000 phone program that will reach as many as 25,000 voters highlighting congressional candidate LuAnn Bennett’s record on women’s health.
“Barbara Comstock is wrong on women's health, and wrong for Virginia. With extreme candidates like Barbara Comstock running, Planned Parenthood Votes has made this investment in Virginia, in order to inform voters about what’s at stake for women’s health. Virginians need women’s health care advocates like LuAnn Bennett, that is why we are online and on the phones educating voters,” said Deirdre Schifeling, executive director of Planned Parenthood Votes.
The 2016 election cycle marks the largest investment Planned Parenthood advocacy and political organizations have ever made, spending over $30 million dollars nationally. In the face of attacks on women’s health care access at the state and federal levels, Planned Parenthood Votes has honed in on Virginia congressional district 10 and other targets to educate voters about which candidates will safeguard health care access for the women and families served by Planned Parenthood.
Planned Parenthood Votes is an independent expenditure committee registered with the Federal Election Commission.