By The Numbers: How Planned Parenthood Advocacy and Political Organizations Achieved Decisive Victories for Abortion Rights

Washington, D.C. — Once again, abortion rights drove voters to the polls and was the deciding factor that pushed pro-abortion rights candidates over the finish line in Kentucky, Pennsylvania, New Jersey, and Virginia. Ohio became the seventh state where voters protected abortion rights since the Supreme Court’s Dobbs decision ended the federal right to abortion. Make no mistake: Abortion dominated this election cycle and remains undefeated since the U.S. Supreme Court overturned Roe v. Wade. Planned Parenthood advocacy and political organizations worked around the clock to ensure that voters knew the stakes and the facts before heading to the polls.

“We’ve said it before and we will say it again: When abortion is on the ballot, reproductive freedom wins,” said Alexis McGill Johnson, president and CEO of Planned Parenthood Action Fund. “Despite every effort and every dollar spent to mislead the public, voters made it clear that when given the choice, the freedom to make decisions about their own bodies, lives, and futures will always prevail.”

Fueled by dedicated volunteers, supporters, organizers, and staff, as of Monday night, Planned Parenthood advocacy and political organizations:

made television and digital ads that were viewed 52 million times;
supported the Ohioans United for Reproductive Rights (OURR) coalition to send over 2.4 million pieces of mail;
knocked on 110,000 doors;
made 110,000 phone calls; and
spent nearly $9 million.

Planned Parenthood Votes (PPV) ran a historic seven-figure campaign in the Pennsylvania Supreme Court Race, its largest-ever investment in a judicial election. PPV was the first organization to highlight Carolyn Carluccio's dangerous anti-abortion views which ultimately cost her the election.

Planned Parenthood Virginia PAC and Vote Pro-Choice ran a $2 million campaign and Planned Parenthood Action Kentucky increased its spending in the gubernatorial race by nearly 50%, compared to 2019.

Planned Parenthood Action Fund and Planned Parenthood Advocates of Ohio were proud to support Ohioans United for Reproductive Rights, which knocked more than 1 million doors through the campaign for Issue 1, double the doors knocked by SBA List on this initiative.

In October, Planned Parenthood Action Fund president and CEO Alexis McGill Johnson joined leaders of Planned Parenthood Advocates of Virginia and Planned Parenthood Advocates of Ohio to remind voters that abortion was on the ballot. In Virginia, she campaigned alongside reproductive rights champions, including newly-elected State Sen. Russet Perry, and dozens of volunteers. In Cincinnati, Alexis joined volunteers as they door knocked and encouraged voters to vote YES on Issue 1.

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Planned Parenthood Action Fund is an independent, nonpartisan, not-for-profit membership organization formed as the advocacy and political arm of Planned Parenthood Federation of America. The Action Fund engages in educational, advocacy, and limited electoral activity, including grassroots organizing, legislative advocacy, and voter education.